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Why Some Ads Go Viral and Others Don’t

May 16, 2012 8:00 am

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General
CFIA Issues Salmonella Warning on Almond and Peanut Products

Potentially contaminated products were sold across the country By Sarah Munn, staff writer The Canadian Food Inspection Agency (CFIA) has issued a consumer advisory warning of possible salmonella contamination in certain nut butter products. The recalled items are certain almond butter, peanut butter and tahini products from Tootsi Impex Inc. The products have been sold across Canada at retailers in Alberta, British Columbia, New Brunswick, Nova Scotia, Ontario, Quebec and Saskatchewan. So far, there have been no reported illnesses. Salmonellaare [...]
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Science & Technology
Hadfield’s Star Rises High with Return to Earth

Astronaut returns as the Canadian Space Agency faces challenges By: Sarah Hartwick, Staff Writer Canadian astronaut Chris Hadfield sang his goodbyes to the International Space Station on Sunday night with his own version of David Bowie’s Space Oddity. The video, created by Hadfield and his son Evan, features the astronaut portraying the fictional ‘Major Tom,’ singing and playing his guitar. Shots of his performance, as he floats “in a most peculiar way,” are interspersed with scenes of the Earth below. [...]
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General Lifestyle Student Resources Trends
ABC’s to Sticky Teaching

Everyone has their own way of taking in new knowledge but, have you ever wonder if there is a golden trick of learning? This infographic will teach you the ABC’s of sticky teaching and explains what a brain cannot ignore when it comes to learning.
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General Lifestyle Science & Technology Technology Trends
The Rise of Silver Surfers

When was the last time you saw grandma staying at home knitting? Take a second thought and you might realize that what she was holding on her hands were not the knitting yarn, but rather it was a smartphone or a tablet! Not only does the younger population spend time on the Internet, this Infographic shows the growing number of new-tech users to be those over the age of 50.
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Business Canada Culture Finance & Economics General Spotlight Topics
LCBO Strike Looms Over May Long Weekend

Customers have been encouraged to stock up as LCBO employees plan to walk off the job By Kevin Chao, staff writer Before you pick up party cups or invite friends over for drinks this long weekend, be sure to stock up on booze. LCBO workers are expected to go on strike this Friday, just before the Victoria Day weekend. Negotiations are currently taking place between the LCBO and the Ontario Public Service Employees Union (OPSEU), but reports suggest that a [...]
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Business
TTC Pedals towards a Merge with Bixi Toronto

TTC’s Potential Merger with Bixi – a Questionable Move By Viviane Fairbank, Staff Writer Bixi Toronto’s financial troubles may soon be over as the TTC explores the possibility of a merge between the two public transit systems. Karen Stintz, chair of the TTC, told CP24 that she intends to “move a motion to request a review of whether the TTC could actually take over the BIXI portfolio” during a recent council meeting. Stintz reasons that an added component of Bixi [...]
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Arb TV
Why We Should Abolish Corporate Income Tax

Economist Daniel Altman explains how the United States have a very complex tax system, where it takes hours for you to fill out your returns (one for each of your sources of income, filing state taxes separately, and even local taxes seperately if you have them). So, let’s get rid of corporate income tax! I mean, who pays it? People who have company shares? Or employees? If a company spends all of its income and has no profits, they don’t [...]
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Arb TV
Dressing Right For Interviews, Ladies Edition

A few tips can make a great first impression; dressing professionally and appropriately is key, whether you’re candidating for a CEO position or a McDonald’s Big Mac-maker. Let’s start at the top. Hair should be neat, tidy, and as close to your natural shade as possible. On the face, little makeup is required to look mature, but stay away from harsh, bright colours. Speaking of colours, paint your nails! If you don’t have the time, or are like me and [...]
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Arb TV
This Is How Advertisements Suck

Advertisers care about everything: how old you are, how much money you make. They want you to slip into watching content but also, their ads–”lean back entertainment” especially of TV. But if you think about it, the TV shows right now that have the most community gathering are not on cable, and thus are not funded by advertisements. Exhibit A: Dr. Who. They don’t realize it’s not the amount of viewership who tune in every evening, it’s the commitment of the community. [...]
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Technology
The BlackBerry Q10 and R10

BlackBerry is unveiling new smartphones: but will it be enough to save this fledgling company? By Aziel Goh, Staff Writer It’s no secret that BlackBerry’s (previously Research in Motion), previous dominance in the smart phone industry, has collapsed. They have experienced a drastic fall in market share and sales due to the increased competition from newer competitors – namely Apple and Android. However, BlackBerry has refused to bow out of the lucrative, and expanding, smartphone industry. Earlier this year, BlackBerry [...]
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