Google+ Pages can get you the light you deserve
By: Jorge T. Armand, Contributing Writer
You might have thought of quitting Facebook, and maybe you tried. But I am willing to bet that you are one of Facebook’s 800 million members, constantly asking “what’s up?” to your buddies, creeping, and making sure you upload the right photo so that your boss doesn’t see you wearing grandma’s sweater and getting wasted.
This is where Google+ comes in.
But why would you want another social networking account?
Well, because you simply need to be on Google+ pages. Get this:
1. Take the bull by the horns
Don’t let your clients check out photos of your grandparents’ anniversary party. Google+ works with a concept of circles. Yes, just like your circles of friends. You have to categorize people into a circle in order to add them, i.e. co-workers, family, or tennis friends. To add a person to any circle you have created, simply drag their name into one.
You can control how much of your profile is visible to each circle. Type a person’s name into a box, and see what your profile looks like through their eyes.
Cater to certain demographics, the International Business Times suggests. You can organize customers by adding them to circles. Send content for different age groups, or send special offers to customers in your “Women Circle.”
2. Stick out like a sore thumb
Google is everybody’s new parent. You need to know something? Ask Google. More than a billion people search content on Google every month. In fact, businesses know the importance of Google and have embraced Google+ to improve their exposure to customers. When your business is on Google+ Pages, it ranks higher in search results.
Anyone with a Google+ profile can add your business to their “Circles,” so they can see your posts. It’s like Twitter without the fail whale error message and the cyber-prostitutes with their “I love sex. Please follow me” message.
Google also came up with a new feature called “Direct Connect.” This means that when someone looks up your company on Google and adds a “+” before your name, they will be automatically directed to your Google+ Page.
Forgot your Skype password? Relax; Google+’s “Hangouts” allows you to video-chat with a number of your friends and employees simultaneously.
3. Team work
Brainstorm ideas using Google Docs in combination with Hangouts. You can use it as a virtual whiteboard, suggests Reuters.
Word spreads like wildfire online. Ripples let you see your posts spread across Google+, who’s sharing your content, and whose opinions matter. Use it to identify influencers and add them to a circle, or see how communities are formed around your content.
5. Social analytics
How do +1′s affect user behaviour? Google Analytics suite of social reports make it easy to find out. Analytics measures +1′s and how engagement on your site changes when personalized recommendations help your content stand out.
6. Who’s checking you out?
Google+ will launch tools to give you access to as much data as possible about your Google+ Page and +1 activity: who’s interacting with your page and how; your users’ demographics; and info about their social activities like +1′s, shares and comments.
7. Connect your +1′s
Help people see their friends’ recommendations, wherever they find you on the web by connecting +1s for your website, with +1s on your Google+ page and ads. Once you’ve created your page, put a snippet of code on your site, and advertisers just need to enable Social Extensions in AdWords.