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Colours and Consumer Behaviour

May 10, 2012 8:00 am

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via flickr by iamtheo

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being colour:

(click to enlarge)

Infographic courtesy of KISSmetrics.com


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