How To Use Twitter To Find a Job
Tap into the platform’s more efficient side and make yourself stand out from the crowd
By: Maham Abedi, Staff Writer
We all use social media sites like Twitter, but it’s usually to update friends about weekend plans, what we had for lunch, or to guiltily stalk Kim Kardashian (you know you do it too).
But if you’re a student or recent grad looking to jump-start your career or even a summer job, it’s time for you to tap into Twitter’s other, more resourceful side.
If you want to seem passionate about your field, tweet about it.
Lauren Friese, founder of TalentEgg.ca, a website designed to provide students with career resources and jobs, says Twitter has an unprecedented ability to connect students with employers, if accounts are managed correctly.
The first and most common mistake people make when using their Twitter account for job hunting purposes is they post unprofessional updates. This doesn’t mean you can’t post a picture from your family dinner, but maybe stay away from sharing that you took a fake sick-day off work because you partied too late the night before. Friese calls these updates NSFE – not safe for employers. If you are going to make these more casual statements, definitely make your account locked or private.
Once you’ve decided to tweet at least semi-professionally related updates, decide on a personal brand. How do you want to sell yourself to an employer? If you want to seem passionate about your field, tweet about it.
“Use the opportunity [to tweet] to share relevant articles and connect with relevant people in your industry,” says Friese.
You should also follow specific employers you’re interested in and tweet articles, facts and other matters to them that they may find interesting.
Another helpful tip is to look out for opportunities to talk to employers. Every so often, they may ask a question or add a job posting; reply to those posts as soon as you see them. If you stay in touch with employers through Twitter, it’ll be your name that stands out between dozens of resumes.
Your account should be laid out like an informal resume. Add a brief description of yourself, stating your education and most valuable experiences. It also helps to upload a general cover letter online and provide a link to it in your profile description. If you have a professional blog, also add a link to that. You also want to upload a headshot photo of yourself, so that you are easily recognizable on Twitter and in person if you happen to meet.
The most important thing you can do is follow the right people and organizations. There are tons of job boards, recruitment agencies and companies out there looking for employees on Twitter.
You also want employers and other professionals in your field to follow you. To be noticed, and to have your tweets read by more people than just those that follow you; use relevant hashtags and commonly searched phrases. Make sure your tweets easy to read; you only have 140 characters, so be concise. Most imperatively, be grammatically correct. No matter what your field, every employer needs someone who can properly put sentences together.
And, finally, the most important rules for using Twitter to find a job: be yourself, be interesting, and tweet about things you care about, so that employers will want to hire you over someone else with the same qualifications.