Author of “Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave” Adam Alter, speaks of his theory resulted from an experiment in Canadian schools.

Different classrooms were painted a rainbow of different colours. Research showed that in pink rooms, aggressive children became calmer and were more engaged in class.

A Seattle prison then tried this same theory in jail cells. They placed the worst behaved inmates in a pink cell for 15 minutes; over a nine month period, no aggressive behaviour was reported.

Perhaps we associate pink with femininity or gentleness. It may also be our physiological interaction with the colour; it hits our eyes in such a way that our brains become calmer.

Imagine if NFL coaches painted visiting team locker rooms “DTP”?

Image provided by Snarky Hawk

Sourced: BigThink

Curated: Online Editor Aryssah Stankevitsch @stnkvtsch