5 Reasons to Invest in SEO for Your Business

Digital marketing for businesses is here to stay, but some companies are still reluctant to put in the effort required to improve their SEO (Search Engine Optimization) performance. Often, this is because it can take time to reap the benefits, and quick wins are attractive in business, but this is short-sighted. Investing in your website SEO is very much like placing money in a savings account; its value will grow over time. If you’re still sitting on the sidelines, here are 5 of the biggest reasons why you should get in the game and invest in SEO in 2020.

Search Engine Optimization brings in customers

It’s a simple statement, but it’s absolutely true. Billions of people are using search engines like Google and Bing every day, and the top search results claim a vast amount of that traffic. By investing in SEO and improving your website’s rank, you can maximize your visibility and increase the number of visitors to your site. These visitors can then be converted into leads and customers. Visit clickintelligence.co for more information on how a managed SEO service could bring more customers to your business. 

Local SEO puts your business on the map 

With mobile devices in such extensive use, people can browse the internet wherever they are to find what they need there and then. This is particularly good for small businesses as customers can find them by merely searching for something ‘near me’ which helps smaller brands to compete with large chains. 

Top ranking positions give you status

When people are planning to make a purchase either online or in a store, they now use the internet to research their options. In many cases, users will ignore paid adverts and look to the top-ranked organic results for their information. Because Google’s algorithm is designed to favor reputable and trusted websites, the sites that feature at the top of the results are given more credibility and authority. If you can achieve a first-page position for a keyword related to your sector, users are much more likely to see you as relevant to their search and trust and engage with your brand. 

SEO is an ongoing competition 

More companies are investing in SEO every day, and when you couple this with the fact that Google is updating its algorithm every day, it’s easy to see how your rankings can fluctuate. Investing in SEO is not a one-time project; it requires ongoing work to maintain high rankings against competitors, and new quality ranking factors in the algorithm. If you don’t invest, your competitors will soon outrank you. 

SEO is here to stay 

The way we consume information and shop has changed forever thanks to the internet, and that means that the way businesses market themselves has changed forever, too. SEO is not a passing fad or a niche marketing tactic; it’s a necessity which can be the difference between success and failure for modern businesses. Making the investment in SEO now will give you a foundation that you can build upon in the future as the digital marketing landscape continues to evolve. 

Photo by Caio Resende from Pexels