Apple Maps Out A New Future

Apple buys Toronto mapping start up Locationary

By: Sucheta Shankar, Staff Writer

Since the termination of Google’s map services, Apple struggled with the creation of a reliable mapping app. However, things may start looking up for Apple with its new purchase of Toronto-based start up, Locationary. Locationary created a platform that merges separate information into a singular profile, thereby providing accurate information on an individual company’s profile. In simpler terms, Locationary is a location based dictionary.

[pullquote]Apple is seriously thinking about creating a new path to map app success.[/pullquote]

While various media reports confirm this acquisition, Apple remains mum on the details of the acquisition and Locationary’s future purpose. Apple’s spokesman Steve Dowling confirmed the deal by stating that such purchases happen, “from time to time [but] we do not discuss our purpose or plans.”

In a recent article by Gadget Review comparing Google to Apple Maps, little difference was discovered between both apps, “at least on surface level.” Despite this claim, Google still seemed to be favoured over Apple Maps for the simple reason that, “Google is still the king of mapping and that is not going to change.”

[pullquote]”Google is still the king of mapping and that is not going to change.”[/pullquote]

Gartner analyst Brian Blau believes that Apple needs to, “shore up their map product if they are going to compete long term with Google” and Locationary, “will help make the maps more accurate.”

Despite the secrecy over the intention behind Locationary’s acquisition, the takeaway from this purchase might simply be that Apple is seriously thinking about creating a new path to map app success.

Six months after forty-eight hours of intensive labour, I (@suchetashankar) started to communicate and haven’t stopped since. I enjoy channeling that passion towards writing, whether it is the creative or journalistic kind. If I’ve got you curious, feel free to check me out at www.suchetashankar.com